Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christian Selig · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before this recent update, all you got for free was just the virtual pet gif that kind just drifted around its little box. Was very mediocre and not unique. But now??? Holy cow I love this thing. It’s like a little tamagotchi on your phone, I freaking love it. I made a virtual version of my cat and I love how many options there are for interactions. They also added a ton of other widgets, the infinite scroll I don’t really understand, but the world explorer widget is so cute and fun. The pixel art has been upgraded and is so much cuter now, so much more detail. I freaking love this thing, AND THANK YOU FOR MAKING IT FREE. Love it, very rarely you find an app you really like that isn’t constantly trying to squeeze a couple bucks outta you. Good on this app, well done. Only thing I don’t like that if you tap the screen too fast it will open up the app asking for money. Super annoying, especially for the infinite scroll game and the world explorer, like you want to move faster than 1 square a move but if you tap too fast it opens up the app and makes the game go away, super annoying.
As an avid Apollo user, I was excited to check out this app after the shutdown. I had never really bothered with the Pixel Pals feature baked into Apollo, but figured it was worth a shot anyway. I had no interest using this app on my iPhone, since I like to keep a minimal home screen, but figured this app would be perfect for my iPad, since widgets there aren’t required to have an eye-searing label telling you the name of the app under them. Upon installing the app, I was disappointed to see that most of the features were locked behind a subscription, but figured it was worth paying the couple bucks to check it out, at least. However, I ran into a few bugs that soured the experience for me. Unfortunately, while the photo background feature works fine, the “transparent” background seems to be completely borked on iPad. I tested it on my iPhone and it worked just fine, so I’m not sure why it wouldn’t at least try to apply the background. Additionally, I could never get certain information widgets (particularly Four Square) to work properly. Bugs aside, I wish there was a little more to do with the pets. I don’t expect a full Nintendogs-style pet sim but at least having something to do with them aside from looking at them would be nice, especially since the app is using a paid subscription model. Ultimately, I wanted to like this app a lot more than I did, and assuming that some of these issues can be fixed, I would love to put my Pixel Pal back on my home screen.
Hi! I recently got the app and loved it immediately. The cat (Hugo) looked exactly like my cat at home! However, the first thing I see when I open the app is the chance to buy premium. I don’t think much of it, and look for the button to close the screen. Now, I’m not sure if this is just my (discontinued) iPod Touch’s fault, but the top part was completely cut off, so if there was a close button, I wouldn’t have seen it! I had to forcequit the app just to add the cat to my screen. After that, it was smooth sailing except for the fact that anytime I opened the app, it kept asking me to rate it! Like, once in a while is fine, but after I was gone for literally 5 seconds? Not cool. Eventually, I decided to just hit the button and write a review, when I saw in the description that I can change the name of my pet. Again, not sure if this is my device’s fault, but I could not figure out how to do this. Finally, I noticed that the actions are basically the same thing. Walk and run are the same, as well as lie down and crouch. Only sleep is unique, and the only difference between that and lie down is the Z’s that float from the pet’s head. Anyway, that’s why I gave it 3 stars. Overall an amazing app, just a few bugs that need to be worked out!
Pixel Pals is an incredible app for customizing your Home Screen and Lock Screen, as well as Live Activities, allowing you to place adorable pets call...
| Name | Price | Type |
|---|---|---|
| Food Pack Small | $0.99 | One-time |
| Pixel Pals Premium Monthly BF | $1.59 | Monthly |
| Pixel Pals Premium (Monthly) | $1.99 | Monthly |
| Food Pack Large | $4.99 | One-time |
| Pixel Pals Premium Yearly BF | $11.99 | Yearly |
| Pixel Pals Premium (Yearly) | $14.99 | Yearly |
| Premium Lifetime Black Friday | $48.49 | One-time |
| Pixel Pals Premium (Lifetime) | $49.99 | One-time |