Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMERICAN SOCIETY OF LANDSCAPE ARCHITECTS LIBRARY & EDUCATION ADVOCACY FUND, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lame front end to a browser that wouldn’t remember my credentials so I was constantly login back in and being prompted for my personal info and being offered instructions on how to use the app. Really unnecessary steps that wasted my time.
Not user friendly.
It is difficult to figure out some parts of the app
**** FOR ATTENDEES ONLY **** The ASLA Conference mobile application allows you to access the presentations from live ASLA events and access all the...