Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Employee Assistance Professionals Association, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App was a welcome improvement from former method of collecting credits for attending this conference. App still lacking good responsiveness and intuitive design. Keep improving!
Would have liked the complete conference schedule included for reference (even if not a credit bearing PDH course). This would included keynote speakers, lunch, and plenary speakers. Additional information about the course and presenter would be helpful for those of us who did not get a pamphlet before reception ran out. Thank you!
**FOR ATTENDEES ONLY** The EAPA mobile application allows you to access EAPA's various conferences. Within the underlying event apps, users can acces...