Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matilo Labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just started to use this app as I felt like I kept forgetting to contact friends, family, and people in my professional network. I do well at engaging with people on social media but I’m awful at directly contacting them. This has helped me keep track of who I need to contact and when. It’s really easy to use and it comes with a lot of features to make sure I don’t forget the important stuff. I love the memories feature too!!!
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