Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Truth Initiative Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just downloaded the app and tried logging in. It crashes immediately. Cant use the app from my phone so that’s not great when I need help.
From what I can tell the site works fine but the app will not go past the log in screen. Brings up a white screen with a loading sign that does nothing 🫠
I just downloaded loaded the app as it says on the ex site. I read the app reviews and bug fixes. The problem is still there, when you download and login the app shuts down. You never get past the login.
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