Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NRMA Motoring + Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the My NRMA app purely so I could use NRMA EV chargers to charge my EV which I have been driving for 6 years. After I downloaded the app | discovered that I had to have a free NRMA lite membership account in order to use an NRMA EV charger via their app. I filled in the details requested but was taken aback by NRMA's demand for my date of birth in order to simply charge my car. I filled in ‘a’ date of birth and received an email with a membership number but when I tried to check my user profile I was presented with a screen that asked me to accept their terms and conditions which I was not presented with whilst I was completing the form for NRMA lite membership. I read the terms and conditions and objected to their wording about cost recovery and legal fees if there was some problem with my method of payment. I have never been asked for my date of birth to pay for petrol at a petrol station and I strongly object to having this private information gathered by a company purely so I can charge my car using their app. I immediately wrote to NRMA and requested that they delete my NRMA lite membership and my personal information in accordance with my rights under the Privacy Act. I will never use the My NRMA app as the workaround is to use the ChargeFox app or my ChargeFox RFID card if I need to charge at an NRMA charger. NRMA should stop their data mining activities if they want to make money from their EV chargers as after this experience I will only use an NRMA EV charger if I am desperate.
I use the app to maintain my insurance policies, I’ve never had to use it for breakdowns and insurance claims. Whenever I pay for my insurance thru the app via PayPal it takes takes the payment and then pops up with “oops something went wrong”, leaving me to wonder if my policy has been renewed. Still two weeks later the app states my payment is still due even though PayPal has processed the payment. I’ve contacted support and they assure me the policy has been renewed. I didn’t receive any payment receipt, and had to request thru support again for a copy. Their website is no better, when I log in it rejects my password, I have to reset it, when I switch back to the app it then rejects my new password and I have to reset it again, worst still when I request to send the reset link to my mobile nothing comes through at all. I have sent NRMA a 7 point list of issues thru there complaint link, the only response I got back is that I should raise my complaints to the parent company, where’s the ownership for handling complaints? I would rather bypass all their IT applications and phone the company direct, only I’ll have to wait for well over 30 minutes for an operator to answer.
I took my girls out to the mountains today just for a drive because it was a lovely sunny day. Well I passed several petrol stations and even though I was low I thought I'd be okay, well, you know what thought did don't you sigh.. We picnicked then began heading home. I had stupidly decided to take a detour when looking for a nice place to picnic and then saw the light flashing on fuel. 🚨I had to get some fast! If I didn't have this app I surely would had been stranded so from my kids and I thank you🙏🙌 you may had saved our lives!! Why? Because not only being stranded with little fuel but driving in a panic 300mtrs up where I was going to drive, thinking it was a way out, was a cliff face, the app showed me I had to turn a different direction. I shudder to think what today may had turned out like. 😳 Whoddathunk an app would save our lives! God bless technology ~ Karen🌹
Roadside help, travel, rewards and EV charging The My NRMA app allows you to request roadside assistance and charge your EV, plus find fuel deals, r...