Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
KNWA does a nice job of pushing really big local news alerts without bombarding you with a dozen alerts per day. That’s actually one of the best things about the app. When I click on a notification, the accompanying video sometimes has more information than the text in the article. This is a bit of a drawback, because I’m often in long meetings where I can’t watch the video, but everyone takes a few minutes to get a drink, stretch their legs, check email (and news, for me). Also, they don’t post many smaller news articles each day, so this isn’t the best source for all local news, just breaking news and weather. It really comes down to what you want, and for me it’s a good balance of breaking local news, but others may find it lacking.
This app is the best, I love it that you can watch the video clips of the news without having to watch a commercial before every clip like other station apps are. I’ve started using this app only, just because of that. Thanks, Good Job
I love knwa app. Since downloading this app. I’m more addictive to the weather and what watch for. I think we have the best weather team around. Dan is always keeping us informed what’s going on with our area or what’s coming our way. I’ve learned a lot from the weather team. The news cast from early morning or evening or weekend they keep us informed. I just want to say BIG THANK YOU !!
News has never been more local than in the palm of your hand. The KNWA & FOX24 News mobile app brings you all the top stories from our daily broadcast...