Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Special Entertainment · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I made the popcorn recipe in the app. It wasn’t listed but I used ghee as the base oil and it came out great. I’m an Act II guy myself but wow get rid of the microwave and try your stove! It tasted like I was back in front of the silver screen at my favorite local theater. I was able to read the Constitution of the United States while eating the popcorn which was a nice bonus, but I would give this app 4 stars because they didn’t include the amendments. The popcorn is really great though and there’s also some movie reviews and suggestions so they earned that star back. Now that I think of it I could have watched a movie while eating the popcorn, instead of reading the constitution. Maybe in the future they’ll add watching the movies they suggest through the app. Or maybe just add a notification “Hey don’t forget to watch a movie!” when you follow the popcorn recipe. Logical next step. But yeah it seems to be mainly about movies so popcorn and constitution enjoyers- buyer beware. But who doesn’t like movies? 5 stars.
Ok. So, this app is the official app for the web series and podcast "ON CINEMA AT THE CINEMA" starring Tim Heidecker (of Tim & Eric Awesome Show Great Job) and Gregg Turkington (aka Neil Hamburger). For the most part, the app randomly generates hilarious audio-visual reviews for just about any film. It's sort of a meta-joke based on the already meta- web series, in which the hosts nearly always 'love' the movies they watch and usually offer bland, uselessly positive reviews. While the app creates random reviews for the majority of films in its database, querying certain movies gives you specific, 'easter egg'-like reviews. For example, "Star Trek II". (Here is the current list of movies that I've found so far: "American Graffiti" "Jack Reacher" "Star Trek II: The Wrath of Khan" "Atlas Shrugged: Part I" Also, Bond films.) The 'Extras' features (clock, popcorn recipe, US Constitution) seem to be poking fun at all the lame apps that cram pointless bells and whistles into their app to appear like a better value. I kinda love the choice of the old Windows 3.1 clock! Seems so antique. But anyhoo, this app provides a rich, immersive, interactive experience that could only have been achieved in this weird new medium. TLDR: Get this app if you like mind bending art/entertainment that only costs $1!
As an amateur movie critic myself, I can fully appreciate the time in effort in compiling this exhaustive in depth review of all the movies worth watching. Each review is uniquely crafted to not only provide an in depth plot, character, and thematic analysis, but Tim and Gregg also go the extra mile to provide movie enthusiasts with background information on a variety of topics such cast, crew, location, and historical context. This app surely rates in my top ten of all time apps. It didn't win any app awards for 2013, but it should. And not just for this year, but for all time. I give this app 4 bags of popcorn and you will too.
The award-winning On Cinema web series is the only movie review show on the Internet, and now it's the only movie review app on the market. Host Tim H...