Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Rowing Team, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the content, delivery method, and point system. An area of improvement for the app interface would be navigation. For me, My Learning is a frequently visited page and it’s buried in the sidebar under My Profile. It would be nice if it was its own menu option (plenty of room). It would be even better if there were navigation buttons at the bottom of the screen rather than the sidebar menu.
My company offers this to us and I just love it. I don’t have time to read as much as I would like about professional development, so having this quick daily experience is perfect for me. Sometimes I just squeeze it in when waiting for a meeting to start - I always get a great nugget to take away.
Great quick read articles on interesting topics that change daily - also have cool puzzles daily that I can pop in and try. Has become my habit to check in first thing each morning!
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