Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Association of Academic Physiatrists, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a lot of ads that pop up every time you open it and delay your ability to access it. It is annoying and wastes time and so I prefer to use a printed brochure instead. If it was redesigned to be more user friendly I would use it because the features like obtaining copies of slides or connecting with other attendees are useful. There are lots of other smaller usability issues too.
Makes you sign in over and over which is extremely frustrating
**** FOR ATTENDEES ONLY **** The AAP Meetings mobile application allows you to browse through presentation, speaker and exhibitor information from s...