Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Simple Simple · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: the developer fixed the issue. Updated the rating. Thanks. This app used to be a one-time (lifetime) purchase app with a list of all currencies that you can use. I’ve paid for that app. It worked fine, I did not expect any updates. As of today, the app I paid for is replaced by this ‘update’ to a brand new but worse app, and I am downgraded to the free plan. The free plan has limitations my previous paid purchase did not. Adding insult to injury, the app contains a ‘lifetime’ purchase option. The problem is, I’ve already paid for my lifetime purchase once before. They did not retain my previous lifetime purchase, and there is now a different, new ‘lifetime’ purchase option with no acknowledgement anywhere that I have already paid. What proof does anybody even have that their ‘lifetime purchase ’ won’t go ‘poof’ like my first lifetime? It is a trivial amount of work to move the previously paid people into the new lifetime tier, which is the best practice for good apps in the App Store. But that’d make them less money and wouldn’t allow them to double dip their hands into the cookie jar, so the app conveniently forgets. My recommendation would be to avoid any app made by these people because no one can guarantee your payment will not be conveniently forgotten like mine did. There are a million currency apps out there, and about the entire million of them are more deserving of your money, should you choose to spend it, than this one.
This app was the way-to-go in currency converter. Shared it with friends and family, colleagues and people that needed a fast currency conversion. Last update changed a lot of things. Only one thing was good: See the rate of your local currency faster. The bad? • Trying to get conversions between currencies that are not your local needs a lot of steps (before was 2 taps) • Paywalls for everything that before was free: -Cannot have more than 5 favourite currencies unless paid (before $2,99; any currency) -Cannot add another “local” currency unless paid (Not an option before, not needed) Unfortunate to lose another excellent app to the usual “subscription” plan that a lot of awful apps use. One-time payment also is extremelly expensive. I understand you need to obtain profits, but even if $5 a year sounds cheap, you get almost nothing for that “pro” badge. Thanks for the last 6 years using this app.
This has been the best currency converter app I have used. The app is simple yet beautiful, and the conversion is quick. In the basic version of the app, you can select five currencies to show on the home screen at once. If you upgrade for $2.99, you can track unlimited currencies and use the calculator pad. All in all, a pleasant no-hassle experience.
Currency is a simple currency converter for travelers. Hold the world in your hands, with over 160 currencies to convert between. You’ll always be up...
| Name | Price | Type |
|---|---|---|
| Currency Pro - Monthly | $0.99 | Monthly |
| Currency Pro - Monthly | $0.99 | Monthly |
| Currency Pro - Annual | $4.99 | Yearly |
| Currency Pro - Annual | $4.99 | Yearly |
| Currency Pro - Annual | $4.99 | Yearly |
| Currency Pro - Lifetime | $12.99 | One-time |
| Currency Pro - Lifetime | $12.99 | One-time |
| Currency Premium (Discounted) | $12.99 | One-time |
| Premium | $12.99 | One-time |