Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aleksei Mezhevikin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been paying for the premium version for at least a year and there were no ads, but the app was auto renewed a few days ago (I was charged $2.99) and since then there have been ads every time I use the app. I thought premium did not have ads - what happened?! Update- thanks for the response! It looks like it’s fixed now.
Does the app now require a subscription ? Starting last week if I try to change the currency it says it needs my consent to allow personalized ads when I try to give consent it says “no connection” the button to upgrade to premium works fine.
The app is great! The ads are a problem. They lock up and make the app useless. I don’t mind ads and understand that 5 seconds of watching an ad. Fighting for 5 minutes to close the ad makes this useless. I was thinking of upgrading to purchase, but, not after the last lock up.
All world currencies. App works without internet. Search currencies by country. Mid-market exchange rates. Ability to set your own exchange rates. Upd...
| Name | Price | Type |
|---|---|---|
| Monthly Premium | $0.49 | Monthly |
| Premium (Annual) | $2.99 | Yearly |