Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SaskTel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been trying for my last 3 billing cycles to view my bill using the app and each time is an error. I’ve reported it a dozen times and nothing gets fixed. For the amount of money I pay to SaskTel, having a properly functioning app should be a priority for them.
For the amount of money myself and everyone else pays Sasktel you’d think they could afford someone to build a better app.
Used to be great now you need to do a million things just the see your plan I’m just about done with this company! Don’t bother downloading.
The mySASKTEL app lets you easily view and manage your SaskTel services anytime, anywhere--right on your phone. - View and pay your eBILL - Chang...