Pureple: AI Outfit Planner

Iceclip · iOS

Pureple: AI Outfit Planner

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Pureple: AI Outfit Planner screenshot 1Pureple: AI Outfit Planner screenshot 2Pureple: AI Outfit Planner screenshot 3Pureple: AI Outfit Planner screenshot 4Pureple: AI Outfit Planner screenshot 5Pureple: AI Outfit Planner screenshot 6Pureple: AI Outfit Planner screenshot 7Pureple: AI Outfit Planner screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Pureple: AI Outfit Planner Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.9 ★(6,121)

Rating Distribution

3.9
★★★★☆
6,121 reviews
5
12%
4
5%
3
11%
2
23%
1
50%

Top Countries

🇺🇸 US🇹🇷 TR🇨🇦 CA
Reviews (3)▼
★★★★☆mintysqueezy8/26/2021
I love this app! And some suggestions

First off, this app really helped me organize fits and plan on what clothes I wanted to buy. I no longer impulsively buy once I had my whole closet with me! Some suggestions that I have are that can we could have more options with who helps customize our clothes? Often I feel disappointed with most people who make fits for me because they either seem basic or aren’t my taste. It would be nice if others could see how a person matches their clothes so they could have an idea of what trend they like. There could also be a checklist to fill out before asking for a fit, like “What type of fashion do you prefer? Etc.” and then it could cater to whatever community that matches with you. Of course, it’s still a good idea to have a range of all communities for a chance to get more diverse fits, but I think that would only work well if more people experimented instead of going for the safe t shirt-Jeans-vans combo. Another suggestion I have is that if there could be a warning before submitting an outfit for someone. Sometimes either me or someone will miss the filter button, and it’s a bit annoying. But other than that, I really love this app. It has helped me in so many ways and has qualities that Pinterest can’t do.

★★★★★Darth_Moll5/29/2021
Must have!

If you have style anxiety then this is the app for you. I have been using the app since 2016 when I needed to plan outfits for a business professional workplace... Before using this app, I would wing it each morning only to find out later how bad my colors/patterns/styles clashed. Once I started using Pureple, I was not only better dressed but better organized in general: one dirty article of clothing would stop me from wearing an entire outfit, so I got on a consistent laundry schedule and stopped leaving clothes everywhere. Admittedly it does take a while to snap photos of every item in your closet and then to categorize but it is absolutely 100% worth the time. Colors, sizes, and seasons tags come in handy when trying to figure out what you wear a lot of (or have too much of and should perhaps pair down). I added custom tags to many of the features, including materials so I could remind myself how items should be washed (such as cold, like-colors, hot, dry clean only, etc.) in case any of my clothing tags fade and can’t be read. LOVE the customizable fields/tags! I was ready to give the “update” a one-star review, but the developers listened and brought back the old version. THANK YOU! The notes feature is incredibly helpful as well and I’m so glad it’s back.

★★★★☆Kate The Squirrel3/10/2018
Really good but needs some help

This app was recommended to me by a friend who is into fashion so I was SUPER excited. Once I added my entire wardrobe of shirts, pants, accessories, shoes, etc., I was happy for that to be over with. To my disappointment, the app took random pieces of clothing from the categories I chose. For example, one outfit I was given was a plaid shirt, sweatpants, heels, and a scarf. These do not go together at all (but it rly depends on the person’s perspective). I thought this app would give you some amazing stylish outfits but none of it goes together and if it does it’s something I usually wear. Also, having to input all the info by hand is a pain. When you do put the info in, it doesn’t do anything but sort for you. I wish that when it suggested outfits we could check off specific things (such as I want a black shirt with a rating of 3 stars for a formal party) and, maybe, have an actual person looking at the clothes to give you an outfit. Maybe a survey when creating your account would give the creators an idea of what you are like and the kind of outfits you wear. I also see you mostly just do big fixes w/ your updates. When updating, I would suggest bringing something new every other update (even if it is small).I still love the app but it needs improvement if a 5 Star is wanted from me (even tho many people have probably given a 5 star rating and mine doesn’t rly matter).

Version History (236)▼
6.0.217/13/2026
6.0.206/14/2026
6.0.195/25/2026
6.0.185/12/2026
6.0.174/28/2026
6.0.163/11/2026
6.0.153/5/2026
6.0.141/14/2026
6.0.131/7/2026
6.0.1212/19/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (25)▼
ArabicBGKMCzechDanishDutchEnglishFrenchGermanIndonesianItalianJapaneseKoreanNorwegianPersianPolishPortugueseRomanianRussianChineseSpanishSwedishThaiTurkishVietnamese
App Details▼

Your closet is full but you have nothing to wear. Pureple fixes that. Snap your clothes once and your AI stylist does the rest — building outfits fro...

iOS App ID
628106373
Content Rating
4+
Min OS
13.0
Size
65.7 MB
In-App Purchases
Yes
Publisher
Iceclip
US

In-App Purchases (10)

NamePriceType
Weekly Subscription$6.99Weekly
Annual Storage Subscription$9.99Yearly
Pro Version (Monthly)$14.99Monthly
Pureple Subscription (Annual)$34.99Yearly
AI Style Advisor+ (Monthly)$39.99Monthly
Pureple Subscription (Annual)$41.99Yearly
Pureple Subscription (Annual)$48.99Yearly
Pureple Subscription (Annual)$55.99Yearly
Pureple Subscription (Annual)$62.99Yearly
Yearly Subscription$89.99Yearly