ModCloth: Shop Unique Clothing

I used to love ModCloth. But I’ve noticed that every update to their app has made it harder to use- it seems like the opposite should be true. And the website is no better. You can barely filter- just one color or size at a time. And even that doesn’t really work. It makes shopping with them frustrating and nearly impossible. For the amount of work you need to put in to find anything, they should be paying you. In fact, I haven’t shopped with them, since. I did email their customer service directly a couple of months after the update to address these concerns, because I really did enjoy the clothes and missed shopping with them. The response was along the lines of “we updated our app to make it more accessible for everyone and we’re sorry that you miss those features. We hope you get used to our new way of doing things!” Umm… news for you guys- your update makes it equally difficult for everyone to buy your clothing. Perhaps that’s what they want? I notice that their public responses to these poor reviews are much more conciliatory than their private response to me… And That should tell you how they actually feel about their customers.

It's a painful app that makes for a painful shopping experience. The apps search features doesn’t look so you can’t look up items. On top of that you can’t bring down the side menu to shop by clearance or to choose a category. So if the item you want to purchase is not accessible by one of the promotions on the front page then you are out of luck. There is no way to then access that item even if you saw it in an ad. So when your whole order you spent time sizing and fitting to yourself gets deleted out of your cart once you log in you feel a deep sense of dread knowing you probably won’t find most those items again. I got lucky and only missed out on a couple items before I finally made my purchase out of fear my items would delete again. ( and my original order was close to 300$ now I was placing an order for 180$) Now you might think that is bad but what makes it worse is the fact the same problems are on the mobile site too. Which makes it hard to navigate around this problem unless you are on a pc. ModCloth is a great fashion brand that I grew up loving. But they are loosing money by not having intuitive functioning app and mobile sites. I will still by from them but it’s no longer convenient and easy to purchase which means I am more likely to by from other brands unless I have time to shop on my laptop.

The app isn’t bad. I appreciate that you can narrow your search by so many different factors such a color, category, size, etc. and it’s easy to navigate. The page scrolling (instead of having to select “next page”) is a great detail! My issue lies in the account settings. The app doesn’t show shipping information. At all. For every order placed, you have the option to track the order but, when selected, nothing shows up. This is true for things in transit and things that have already arrived. I have to go into my email and reference the shipping notification there. You also are unable to modify your orders in any way via the app. This means no cancelling (if you need to) or issuing a return. It’s not often I’m near a desktop so I tend to work mostly through my phone. The lack of return options or any other modifications in the app is frustrating when you actually need to use it.