Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Willamette Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App works great!!
Fix the freaking app or get rid of it! Stops working constantly!
Pros: • Plays (nearly) live broadcast of KYKN • Audio quality is very good • Multitask (background) playing Cons • Designed for iPod touch/iPhone; thus, for iPad users, image quality is poor, and portrait-only orientation is highly annoying • No software volume control—app relies on system firmware sound level for amplification. This makes it impossible to play the stream at, eg, a lower volume than the (needlessly high) minimum set by the quantization from the system. 🔷Please correct this—it makes playing near others (or yourself) highly disturbing🔷 Summary: • With other radio apps such as iTunes and iHeartRadio, along with the many other single station radio apps, why get this? For Bill Post?
1430 KYKN, Conservative Talk Radio leader in the Mid-Willamette Valley of Oregon. Glenn Beck, Todd Starnes, Newsmakers, Dr. Sebastian Gorka and Joe Pa...