Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lincoln National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app worked flawlessly for me for years. Then the update happened not long ago and it has been all over the place. Not a fan at all. I’ll maintain my account with LNB just because I’ve had one since I was old enough to but I’ve switched my main checking account to another bank that seems more reliable and convenient.
I’ve had an account here for many years, and I’ve never been able to log in! Two of my other family members have accounts and have been able to login to them with no trouble. I’m the only one that’s having an issue. It’s asks me “security questions” that I don’t have an answer for, like “what is your child’s middle name?” When I don’t have any kids. I made an account there when I was like 14. I just tried logging in after turning 18 with still no luck. Am I just supposed to call every time in need to know how much is in my account?(during the hours they are actually open) 🙄
It always takes forever and doesn’t even let me log in. I can’t count the many times I have had to delete the app and re-download it so I can actually access the app.
With Lincoln National Bank’s Mobile Banking App you can safely and securely access your accounts anytime, anywhere. Our mobile app is FREE and allows...