Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Visit Knoxville · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Content may be good? There are apparently some bugs with the way it shows on an iPhone 8. Difficult to read headings. Can’t scan to see information have to go and hit each site. Not great.
I live in Knoxville, and it's so great to have an app that tells me what is going on everyday!
Great App! Finally, a guidebook that is always with you. It let's you drill as deep as you want, right into the individual stores, restaurants and other venues own web pages, and find a locator map. Put it on your phone and ipad today!
Getting to Knoxville has always been easy. We’re within a day’s drive of nearly half the U.S.population. Now getting AROUND Knoxville is easier than e...