Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Health England · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried all the diet apps and meal plans but struggled because a lot of the meals needed items that are normally not in the cupboard. I downloaded this app because it was free and a friend lost weight using it. I eat breakfast, lunch and dinner only using the app. I flick through to see what I fancy and knock it up. I lost 5 lbs in one week, 4lbs in the second week sticking religiously to the apps meals. I don’t count calories I just eat what I fancy at the time. The recipes are simple and easy to cook. The majority of ingredients you would have in the cupboard and if you bought them they can be used in many other meals in the app. Well done to who picks the meals by keeping it simple and who designed the app as that’s simple to use as well. Well done everyone involved in this app. Thank you.
I decided to download this after seeing an advert on telly. What an amazing little app it has turned out to be. I’m a single parent. Who finds it difficult with time and to promote healthy eating over an easy option of takeaway. So this has so many options. I found letting my kids search what they like ie typing in the word chicken, and finding a recipe they like from an abundance of recipes had them engaged. We add all the ingredients to the shopping list making shopping fun for them also. Iv found involving them in it all makes them want to actually eat the meal they have helped create. The lunch box ideas are another great idea for the kids when they go back to school. I Would 100% recommend this to all with kids. Really clever little app.
I have struggled with my weight and I love slimming world and lost a lot on it however once I ran out of cash I obvs couldn’t go this is pretty much similar, easy to follow recipes, I love love love cooking so this is awesome for me and my family I just tweak the kids take out what they don’t like and substitute but they and me and my partner are loving it it’s really easy to stay under calories and not restrictive as other diets trust me when i say I am usually always hungry but not on this diet but you have to have a bit of will power and stick it out it’s a change of lifestyle, makes you think plus if you use the recipes you have room for small treats in the day, google calories or use NHS website it’s free and at your fingertips it only takes time but if you pre cook and freeze you always have a ready meal waiting for you like it says, thank you change for life this is awesome. The NHS change for life website has a planner calorie and activity sheet you can print out we use these as it’s easy to keep track however you could write down but use something along side as that’s part of the habit training love this diet. You can do it don’t give up guys stay strong.
The FREE Smart Recipe app from Change4Life is an easy way of helping you and your family eat tasty, healthier meals the whole family will love. We al...