Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State Bank of Table Rock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The great feature in this app is the ability to freeze the debit card when traveling.
Can’t get past the first couple steps. No way to access account history or activity, adjust security features, and no main menu at all. Can’t even log out. Needs some serious work.
I love having the app and it works great except for one problem that I keep having when I’m trying to transfer funds. Whenever I hit the select button for what day it’s effective it closes the app and therefore logs me out. Not sure if it’s a problem with the app or iOS 11 or a combination, but it’s really a pain.
The State Bank of Table Rock mobile banking smart phone app gives you access to many services. It’s free to download and offers a user-friendly design...