Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smarty Ears · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The language students SLPs work typically require A LOT of repetition before they begin to understand taught concepts. So, it would be valuable to them if this app repeated the sentences once touched. That way students would be able to hear the verbal model time and time again. Otherwise, it’s just me repeating the sentence over and over before they can record themselves. They have already heard me talk. Now I want them to hear the same thing from someone else (i.e., the app).
I am an SLP, who has used this app and a hundred others a few times but I have not visited all the areas of Syntax City. I wish there was an index at the beginning if the app to remind me of the choices in grammar targets. I used the Has/Have part of it today. There wasn't enough contrast in the white/gray words on the white background. We couldn't read most of the sentences. I wish a person could go to settings and remove some of the sentence items that wouldn't be targeted the first few times through... Like "they will have finished shopping"... Or some kind of craziness. I also don't want to hear the intro every time I turn it on so I want a setting to turn it off.
This app is great. It would be so much more useful if it had an overall pre-test with a few items from each category that I could use as a baseline!
Syntax City – Where Grammar Comes to Life Welcome to Syntax City! As the mayor of this great city, I must warn you — we take our syntax very seriousl...