Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗County of Harris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The application worked fine until the latest update. Now it doesn’t work at all. I can enter your location and that’s it.
No matter where I place the location point or where I search the address. It does not have a service request type. This causes for my grievance to not be allowed to be submitted.
great! But took a minute to figure out how to report the location. Either: press and hold for 3-4 seconds on the spot on the map for it to drop a pin, or use the search icon on the right of the map. The instruction is a bit hidden, the instructions only shows up if you open the map.
A mobile service request platform to provide citizens and employees of Harris County the ability to submit requests for non-emergency services such as...