Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗America's Test Kitchen LP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I relied on your Prime Rib with Vegetables recipe every year for Christmas and had it set as a favorite to access it quickly. Now, not only is the favorite lost and I had to spend 20 minutes looking for it, but when I try to open the issue you’re trying to charge me again to download it. Restore purchases says its successful but clearly it’s not given that this one isn’t restoring. Now it’s Christmas morning and I have to come up with another plan instead of spending time with my family. Cook’s has gone downhill ever since the last editor left.
You have always been a leader in content, both on TV and in print, and I greatly respect your need to keep a tight lock on your revenue stream. Sad to say that you have less than no respect for the needs of your readers. If I understand the app correctly, the only way for me to reference a recipe when I am standing in aisle 6 at the supermarket trying to remember if it was 1 lb. of sweet potatoes or 3 lbs. of sweet potatoes is not to view the recipe on my iPhone Newsstand app (this magazine app is iPad-only), or to pull up an emailed copy of it on my iPhone (this magazine app is not capable of emailing your recipes), or to print it on paper (this magazine app is not capable of printing your recipes), but to have had the forethought to drag either drag my iPad to the store with me or write the list out long-hand?! This is 2012, the digital age, and I have provided you with a significant amount of money (relatively speaking) to use your content, get over yourself and respect my needs as a subscriber, wife, and full-time job holder. I don't have the time or patience to sit down at a desk like a monk and re-copy all of the most interesting recipes long-hand.
This is a very nice magazine as I used to get this in the mail and have been waiting for the iPad version. It has so much information for cooking and is a GREAT magazine to have. Thanks to the developer for making this available. I will be purchasing the year subscription when my seven day trial is over. To those who wanted to preview this magazine- you have several days before you are charged the $1.99 and if you do not like it just cancel before you are charged. It is free if you want to check it out. I opt to get the year.
The Cook’s Country Magazine app is packed with easy and quick foolproof-tested recipes that celebrate American home cooking at its finest. We highlig...
| Name | Price | Type |
|---|---|---|
| Cook's Country October & November 2012 | $5.99 | One-time |
| Cook's Country February & March 2013 | $5.99 | One-time |
| Cook's Country April & May 2013 | $5.99 | One-time |
| Cook's Country December & January 2014 | $5.99 | One-time |
| Cook's Country February & March 2014 | $5.99 | One-time |
| Cook's Country December & January 2013 | $5.99 | One-time |
| Cook's Country June & July 2013 | $5.99 | One-time |
| Cook's Country August & September 2013 | $5.99 | One-time |
| Cook's Country October & November 2013 | $5.99 | One-time |
| Cook's Country October & November 2014 | $5.99 | One-time |