Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aviation.Direct (Pty) Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using Easy Cockpit since 2008 and it is still relevant when flying in an area you haven’t been before, they offer many of the local reporting points which Garmin don’t have, also all information on the smaller air fields. Makes flying safer with great local knowledge.
What are they thinking? Released a few years too late. Garmin, Fore Flight and Jeppesen are already light years ahead in moving map apps. Can't conceive of why I would trust this clunky program in the cockpit. Would however welcome iOS versions of their airfields guide and flight planning program.
EasyCockpit is a comprehensive aviation navigation tool for mobile devices and has for many years aided pilots by improving their situational awarenes...