Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BrightTALK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Search and Settings options do not work. How can an app with so much content be released without a functioning search facility? Very poor
I downloaded the app and have already downloaded a number of webinars to watch on my phone on journey to work tomorrow. Everything works perfectly for me.
On the whole I am quite disappointed with the BrightTALK app. I know that its description indicates it's an initial release, but the failure to support portrait mode in the list modes seems to be a glaring omission, as does the lack of any kind of search facility. If you want to find something it is necessary to scroll through the entire list of webcasts. The application does support portrait when playing webcasts, but the first one I viewed was anchored to the bottom left-hand corner of the screen with no border on either the bottom or left-hand edge of the screen, and excessive borders on the top and right-hand sides.
Get information relevant to your career whenever it's most convenient for you. The BrightTALK app lets you find and view recorded videos and webinars...