Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Informa Tech Holdings, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time you an open the app, you have to “skip” an ad. That’s not the end of it, either. They hide your personal schedule 4 clicks deep. Search at least works, unless it has special characters like “-“, and then you can’t add the results. Very disappointed with being blatantly treated as the product… cheapens the entire experience.
The app was easy to use and much easier to navigate than the Web site. One problem, on my iPad it was sometimes not possible to get a presentation into full-screen mode leaving a tiny image in the center of the screen. When it was possible to select full screen, if a notification arrived, it reverted to small size and I had to exit the session and rejoin to be able to get into full screen. Somewhat annoying.
A search function that looks at content of briefings, etc.
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