Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BullionVault · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I LOVE BullionVault. Their process for trading PM is excellent. Very good customer service. The app does seem to be a bit glitchy but all I use it for is just checking balances and values every couple of days.
The latest update appears to have either increased the default font size or added dynamic font size capability on the iPhone. By default, the font size is too large, causing the locations and amounts to wrap on the markets screen. The dynamic font size can be reduced in the iPhone Settings to bring the BullionVault font size to a normal size, but this will make the font too small for other apps. I would not have updated this app had I known they were going to make this change. The previous version had the perfect font size.
I've been playing with the app today and really like it. Clean interface, charts are nicer looking than on the website. Personally, I'd love to see the ability to set a pin number security access to the app, which would make me feel better about staying logged in. I don't like logging in and out when I'm trading because my password is rather long. It would also be nice to be able to read the news and analysis available on the website... then I could go completely mobile.
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