Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arvid Björkqvist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was able to create a simple useable table with data entry options for myself. However, looking at the paid version of the app to remove adverts, it hasn’t been updated for years
This app is NOT human friendly.
I knew what I needed it to do. I gave it a name, created my own template, saved and started adding data. Stumbled just a little with some of the cell types, but just edited the template and played until I found the best fit. I usually struggle with such free form tools and did with others I’d tried, but impressed with this. For those having probs getting this one, I suggest coming in with a need to fill. Know what field names and types you need. Build your own template.
◆ The Lite version of InfiLog is ad-supported and feature limited ◆ InfiLog is an outstanding tool that lets you track and log most of everyday subje...