Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HMRC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
Free
GB rating
4.8 / 5
GB rating count
255,753
Current version
19.5.0
2026-09-01 · Developer notes
This release adds your National Insurance number to the homepage to save you time. In Self Assessment, we have added information about third-party payment provider, Ecospend. This will help users make secure payments with increased confidence. We have also further improved the tax calculator design to assist users.
Store metadata collected 2026-09-17 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this for years. But needs to move quickly to add more features. I shouldn’t I have be redirected to browser for example but keep up the work and being more digital.
Love the fact that I can pay my self assessment bill with open banking. 😀
I love the app. It’s fast and available 24/7, but I still need to call from time to time to make sure I have input my information correctly.
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