Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HMRC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
Free
GB rating
4.8 / 5
GB rating count
260,351
Current version
19.7.0
2026-10-28 · Developer notes
This update includes improved messaging for users who have and have not selected paperless settings. App performance has also been enhanced to deliver a faster, more reliable experience. Additionally, analytics have been built into more processes across the app to help identify the most-used areas. This will help us prioritise future improvements.
Store metadata collected 2026-10-31 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this for years. But needs to move quickly to add more features. I shouldn’t I have be redirected to browser for example but keep up the work and being more digital.
Love the fact that I can pay my self assessment bill with open banking. 😀
I love the app. It’s fast and available 24/7, but I still need to call from time to time to make sure I have input my information correctly.
Take control of your money and tax with the HMRC app It’s secure, free to download, and easy to use. Get on it, and join millions of people already s...