Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prairie Mountain Publishing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app performs well. The information & articles cover a large number of interesting and informative topics. In this day & age, the number of ads is both tolerable and not in your face. If anyone is interested in Estes Park, it is a good source of news and information.
While Estes Park is a place that you find only in Fairy Tales and Movies it does have a Dark Underbelly! The paper only prints that which does not cross controversial lines. It does not want to disturb the Tourist or paint the Town in a light. While the good stories are a must the truth is what is needed and omitting the truth is just as bad a lying!!!!
User friendly. Informative. Good design.
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