Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zunos Technologies Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Will tell me I have a notification only to crash while signing in, then after fixing that whole mess turns out the message they sent on the app is old news by quite a few days. Makes me nervous and stressed to even open the app..
As much as I love this app and love using it, it is unreliable at best. I get notifications, and for example today, the app won’t even open. It’ll sit on the loading screen, and then just crash. I haven’t been able to open it at all. This happens rather frequently, and when it does work it’s slow and laggy. Otherwise, it’s a nice layout, interface and easy to maneuver. I enjoy it, but I wish it would just... work.
Been using the app for a while now. The layout is intuitive in placing the most relevant info within a few taps. Fun, quirky design choices make for an non-traditional learning program interface. Love being able to pin badges and customize my user profile. Easy to see where you stand on the leaderboards as well and see what you’re missing compared to your peers - because #imsupercompetitive
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