Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OtterBox · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Michael from Otterbox in Georgia signed us up in store for the otter university. The points, prizes, and product knowledge are killer! Michael really showed us the value. Thanks big bro!
Menus can be a tad confusing, but over all leaps and bounds better than old Otter Rewards program that could only be accessed via website. Very cool that you can now earn rewards not only from selling otter products but also by learning about them in the app!
Otter rep came into my T-Mobile store telling me I should try the app and that it’s easy to use, fast and efficient way of training. It is none of these, problems from starting videos, to trouble to doing surveys. I’m unable to do a survey for an activity because the drop down menu doesn’t work, and THERES 5 DROP DOWNS that need to be filled out. Wasted 20 minutes of my life trying to get the app to work, so I deleted it. Never downloading again, waste of my time
Otter University is a mobile training platform like no other! An interactive learning environment designed specifically for field representatives and...