Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Still ads on paid subscription and new update was just about putting a new look on the same interface without worthwhile fixes. Finally deleted it after 4 years and good luck canceling! Called and emailed customer service who repeatedly assured me the charges would stop and a refund would be issued, but of course, neither happened. Ended up having to report it as fraud to the associated card company to finally get it resolved. Never again! Outlet has become typical of what you would expect from a “news outlet” these days. Poorly educated and prattling writers pushing the same agenda. I’ll take my money elsewhere and save the space on my phone.
I’ve read the Tri-City Hearld since 1948. The lack of attention to local events and people has resulted in a lack of interest in YOUR paper. We take it out of habit. Strongly considering changing to the Spokane paper!
The latest version is a step backwards for those wanting to read the news in a traditional newspaper format. The presentation of the news in the traditional format is the most efficient way of finding and reading articles of interest. Also, the "e-edition" links the reader into a web-based version that is clunky because it is not as efficient to navigate and it lacks the ability to expand and contract the size by pinching and spreading on the screen. The new version is merely an interface that links news feeds, which is not worth the subscription cost. I hope that the old version returns or the traditional newspaper format is re-integrated as an option to the news-feed links and e-edition.
The Tri-City Herald local newspaper app is faster and easier to use. Read or watch daily local news coverage, investigative reporting, national headli...