Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are so many moments when I scroll through an article and all of a sudden my screen is half-covered by multiple ads. The ads are too distracting and annoying for the app to be useful. I’m going back to a browser and ad-blocker.
Marin probably has a fully educated readership that is as educated as any of any countrywide newspaper in the USA with only a very few exceptions yet when I read it I feel it could be written for a high school. Senior or college class. I am suspect our country has one of THE best educated college educated groups in the USA but many large USA cities read above the 7B reading level I subscribe to the NYTimes yet local insight, I do read the IJ which leaped forward when sold a dozen years ago. It try’s and is allot better than nothing at all. Thanks for asking, no please share.
Yes, you have to pay for a subscription to access the content in the app. It's far less expensive than having a newspaper delivered to your home and much more convenient. That being said, I'd like to see more content added to the app. I enjoy the articles and would like more of them and more frequent updates.
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| Name | Price | Type |
|---|---|---|
| Marin IJ Monthly Subscription | $11.99 | Monthly |
| Marin IJ Annual Subscription | $139.99 | Yearly |