Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t fault the content and general quality of editorial however the app itself whilst improved recently (noticeably more stable than previous) should be better. For example the pages need more interactivity ie access to multi media content and also improved navigation direct from contents page. Whilst it’s been a long haul, The Times has finally got these aspects right in my opinion and might provide a useful template/ additional pointers for improvement to YM.
I love yachting world and the contents this review is about the software delivery. Since YW have updated the app it does not work. The new version causes the app to hang as it seems to constantly want to connect on line even when I have restored my yearly subscription. I don't know what the problem is but I have sent my comments to the YW team and have not received a reply. I am viewing the app on an earlier device so that may cause issues however the older version worked fine. I am not going to upgrade my iPad just because the app is optimised for newer hardware - YW please fix this.
Very helpful magazine but the App needs some work. Need to have embedded links to Videos and extra content. Sections which have Web addresses should link directly with one click. Currently the App seems stuck on an advert page with a link to asking for a review. Hope I can get back to being able to read my magazine?
Set sail with Yachting World, the world's leading international magazine for sailing, blue water cruising, ocean racing and superyachts. Whether you'r...