Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carwow Studio Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
AutoExpress is one of the top automotive magazines in the world with thoughtful reviews and excellent features. However this latest version of the app is simply awful. You can’t see the full page. Swiping to move forward (or back) is sticky and it takes multiple tries. Also if a picture spans 2 pages there is no way to see it all at once, it’s as if each page is a separate document. Keep the content but ditch the app please
Up until the April 6th issue I got the Auto Express magazine through Zinio every week and everything was good. I got the whole magazine - all the editorial, all the adverts, everything but the wrapper. Now for some idiotic reason Dennis Publishing has split the sheets with Zinio and is taking over distribution. If that is all they did it wouldn't be a big deal however the brain trust at Dennis no longer sells a magazine in an eprint format and instead has removed my cherished adverts and reformatted the editorial content so that it looks like a web magazine. I'm sure this effort took a lot of work at great expense however this work is for naught from my perspective. The eprint version allowed me to quickly browse the articles and cherry pick some obvious favorites. Before the next issue would show up I would eventually read every word editorial, adverts and all. Why did they kill the adverts? Sure many products are not distributed in the US but many are. In any case I have a shopping list for my next trip to the UK. This has happened before but with Top Gear although they maintained the eprint version through another distributor. For a few months I was subscribed to both versions. Now that the gang of thee is gone this is a moot point. To potential Auto Express subscribers I suggest that you buy a single issue and see how the webzine works for you. For me I'm headed to Autocar.
Works great now. Great articles covering a full range of vehicles.
The digital edition of Auto Express brings the UK’s best-selling weekly car magazine to your iPhone or iPad. Auto Express gives you the very latest...
| Name | Price | Type |
|---|---|---|
| Auto Express subscription (Quarterly) | $20.99 | Quarterly |
| Auto Express subscription (Annual) | $129.99 | Yearly |