Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mary Kay Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been use Mary Kay products for past 20 years and I love the Mary Kay products. They are the best in my opinion. Reasonable priced. Instead of the highly priced at the stores products which are totally overpriced. I highly recommend Mary Kay. I’m 65 and I get a lot of compliments for my youthful looking skin. I have had women try to guess my age and their guess usually is 57. I tell I’m 65 they looked surprised at my actual age.I highly, highly recommend Mary Kay products. Iris
This Catalog has all the perfect products for your special wedding day! I’m planning to have a make up artist and because I absolutely love my MK foundation (no need to change what I love) and some other products, I will share my products with this artist. We will have a makeup trial run on the day of our bridal shower! I’m so excited!
I love having a ton of information customized to specific needs of my customers. The only thing I would change is when I share a catalog I want it to post the pic of that catalog not of the same Look book. This way they can see what I am actually sharing so that people interested in that will see it first and want to click on it.
Information, inspiration and easy Mary Kay® product ordering! Catalogs come to life with easy product ordering, videos, shareable wish lists, instan...