Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mary Kay Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In Today’s era most people are so busy that’s it’s almost impossible to meet in person! As a Beauty Influencer this App is a must have! It has simplified our lives to keep us looking Beautiful!
This is probably a great app for the younger generation but doesn't work well for me. I miss the first make over app that Mary Kay had out where you could select your own colors by uploading a picture of yourself or using a model that had features similar to mine or a customers that I was working with long distance. This app is of no use to me. Sorry because I love my MK
This app is awesome! I tried it on myself-loved the model me! So I got the products and did the real look too! I loved it! The shopping cart, product descriptions and ease of use make this a MUST HAVE for any Mary Kay lady!
Easily create makeup looks you love with Mary Kay MirrorMe™, our new real-time makeover app. Use our new twist on augmented reality to find your most...