Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miles Partnership, LLLP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like most travelers we like to get an overview of a city before we visit- this serves that purpose. A bit slow loading but navigating through the pages is smooth, linking to sites within the app works really well. As with any city tourism guide a business is featured because the hold a paid membership in the CVB or chamber, so you're not necessarily getting exposure to the best or most interesting places within a city- we often avoid the restaurants and shops that are included in such literature, knowing they focus on tourists- that said, this offers a highly general lay of the land, a good starter primer.
Quite helpful
Planning a trip in the coming months to the windy city and this guide has tons of usual information I a clean, easy to use format! I especially like the transit guides and links that let you get additional information. Not sure how often the content is updated, but if it is frequently, this would be a home run!
Planning a trip to Chicago? Get inspired by the Official Chicago Visitors Guide. You’ll find tips on seasonal fun like summer must-dos and winter wond...