Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Lewis Partnership · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
John Lewis has a wide range of quality merchandise. I’ve always enjoyed shopping at their store in London, and their website is also very easy to navigate. When I shop John Lewis, I feel confident that I’m getting a good deal, and good support.
Loved the app. However , sometimes the payment option doesn’t seem as seamless as other apps and you cannot have multiple cards saved in as an option .
The John Lewis application is a well designed companion to the well known European department stores. The design is clear and stylish allowing users to quickly navigate to their desired section. Each product item page has a high quality gallery of images as well as a brief description. The main home page is unique in that users can shop from the newest arrivals, by departments or by product offers which shows deals that are offered with the purchase of a select item whether it be a free or discounted piece of merchandise. This application is well worth a download.
The John Lewis experience at your fingertips. Shop new homeware, the latest fashion trends, beauty bestsellers, our favourite gifts and more. New to...