Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coast Electric Power Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is decent. I can log in and pay my bill, but the functionality leaves a lot to be desired. For example, you can get caught in a loop. You click menu, account list, then my account, repeat. You can do this indefinitely. The menu buttons act the same no matter what menu page you’re on. The app is just clunky, for lack of a better word. Also, you get a message saying coast connect can’t be paid on the app, but I was never aware you could.
1) app is constantly telling me to update to the latest version. Even after deleting the app and re-downloading from the AppStore, still the same faulty notification. 2) making payments here is a hoax. Don’t risk your service being shut off. I made payment one week prior to my due date and the app never transmitted the payment to Coast Electric. A confirmation number was given. However, Coast denies receiving payment. Just make sure your payments are via website or phone... not this rookie excuse of an app. 3) the UI and UX is horribly designed. My 3 year old could have done better. Maybe they should hire professionals to design an app properly. This app looks and operates like some high school extra curricular project.
This app is in dire need of an overhaul. A user interface that is not very user friendly. Normally takes me about 10 minutes to remember how to navigate the menus and in which order to submit a payments. In order to bring my prepaid balance back to $25, you have to first make that payment followed by a separate payment to bring the balance up to a reasonable level. Your checking account number is partially masked with asterisks. A standard user would assume their account information is stored for future payments. You have to re-enter your account number for each payment. Don’t forget to actually SELECT the account you want to make a payment to. It’s not very obvious how to actually do that. Overall, the app is clunky and inefficient making payments a hassle instead of a breeze. There are many open sources for effective mobile app design. I suggest not settling on the lowest software development bidder next time.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...