Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City and County of Honolulu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s convenient in the sense that it has all the City and County of Honolulu’s service request in one app instead of navigating through multiple websites and phone numbers. However, it does have its share of problems. Depending on the service request, it can take up to three months before you get a response and by that time, it’s too late. Plus, the app is dependent on Apple Maps when putting in the location and Apple Maps is notorious for being very inaccurate; they need to switch to Google Maps. If the city wants the quality of life to improve, they need to make resources conveniently available, including this app, and regular updates will go a long way in solving some issues.
I’ve been using this app for years and it’s been mostly good for what I wanted to do. For the last couple of days though the app gets stuck at the DoIT splash screen and I can’t get to the actual options to file a report. This is very frustrating. I think maybe some server may be down or something broke with the iOS change over because the app hasn’t changed and my internet connection is fine so something else might be broken on the server end. In any case, please fix. There’s a few things I’d like to report need fixing in Honolulu.
I sent in a report with a short video of a leaking fire hydrant. The very next day there was someone fixing the hydrant, and I also received a phone call to report that the problem was resolved. Wow! That’s awesome follow through! I have to say that the missing “no parking” sign which someone else had initially reported (and I added to) took several months to repair, but I’m glad it was finally done. I wish they would’ve kept the progress updates on the app. It pretty much disappeared at some point because newer reports took its place, and it only said something like “referred to department” for months. Overall, the app makes reporting problems effortless and seems to get things done.
Honolulu 311 is the official mobile application for the City & County of Honolulu, Hawaii. Honolulu 311 provides a free, simple, and intuitive platfor...