Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michal Frankowski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have come to really rely on this app for travelling, boating, event planning, star gazing. I especially like the big view showing the systems on their way in, where they just sit, and where they progress. It has taught me a lot about larger weather systems that affect our local weather. The wind layer is also very useful for predicting times for sailing or boating, and when we had wildfires in the area last summer the wind information kept me a step ahead of the advance of the fires. Also use it to decide when to haul my telescope out at night, looking for clear night skies. Well worth the price, I consult it every day.
This is an unusual app, in that it displays model forecasts across any size region. It’s extremely helpful as a contrast to the new crop of “micro-targeted” apps that provide the same sort of information about one specific point - which are great if you aren’t going anywhere, or don’t want those kinds of forecasts tempered with any larger context. My only complaint: it’s not clear which model provides the data; it would useful to know the provenance of the information (or perhaps even to be able to choose). Again, for a point forecast this isn’t the tool, though, and while there are reasons to discount certain models for specific reasons in specific instances this is a great help as is.
What a great way to look at one's weather. Talk about the big picture view. It took me a while to fully appreciate what this app does. All other weather apps are constrained by the top down approach. Someone tells you about conditions. On this app you have access to the whole picture and can view temperature, pressure, wind, clouds all at once. It becomes very easy to see at a glance what it's going to be like today and what's coming--anywhere in the world. No more filling in the search box. I agree with the (minor) issue with weather box. I would like to be able to make it larger but that is, a pretty minor, issue that simply makes it a little difficult to see the hour by hour conditions. This app allows you to see both the trees (the weather variables) and the forest (the weather) this is for you.
*** Featured by The New York Times on Nov 22, 2012 (Software That Shows What Your Shiny New iPad Can Do) *** WeatherMap+ is an interactive app, which...