Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only thing I truly hate about the program is when it calls the up the keyboard. It only uses white. Even if I have all of my keyboards setup to use dark mode when it comes up in the app it overrides my settings and displays it so blight it’s literally blinding me. My system settings are set up to use dark mode only it’s a horrible experience. The app itself is using a night / dark mode per system settings. But inside of the app it displays the keyboard in white… It’s like going out at night and having someone play around with shining a flashlight directly into your eyes…
Most of the weather folks have a tendency to overemphasize the possibility of bad weather like selling a used car! The facts and the warnings are good, necessery, and appreciated, but Derek is honest enough to tell us when he thinks the weather will not actually be that bad, and has been correct 100% of the time. Very comforting! My only source for the weather forecast.
When weather coverage was moved from the main news app to this app, everything is delivered in video format. No longer do we have written editorials warning of incoming or current weather that may be threatening us. You must sit through 1-2 30sec ads to watch their video to find out if you're in danger. Unfortunately during heavy storms, data is often sluggish to your cell phone. I would be fine with them having as many side/top/bottom ads as they'd like-- but let me receive a weather warning without ads or poor cell connection gatekeeping the news.
The WTVM Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...