Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metropolis International Group Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you have bought issues of Viz in the past, DO NOT UPDATE TO THIS VERSION! It only now contains issues from 2015, and it wiped out EVERY issue I had bought previously. (Luckily, I discovered this fact before updating my iPad, but sadly, my phone lost everything.) The new app only has issues back to 2015 (and only 2 issues from that year). The old app had issues all the way back to 2011, plus it had special issues available. If you update, you WILL NOT BE ABLE TO ACCESS YOUR OLD PURCHASES! They will be completely gone! What’s more, when you first launch the new app, there is a tutorial that shows you features that are supposed to be there but aren’t. For example, the tutorial boats of having a “Library icon” in the upper left part of the screen. There is no library icon. The tutorial actually shows images of an app that is different than what you’re actually getting. Version 4.0 (released in 2018) and Version 4.1 (released in 2020) are absolute garbage! If you still have version 3.6.1 (released in 2016) on your device(s) keep it! You won’t be able to buy new issues, but you will still have access to your old purchases. (2021 update - The previous version of the app is no longer being supported. So, purchased issues that you had “in the cloud” will no longer download... 😡. ) (2023 update – The newest version (5.0) of this sorry app is even worse than the last (if you can believe it). This time, they wiped out *all* of my old purchases – every issue I had bought before version 4.0 screwed things up the first time are now completely gone! I had hoped that perhaps version 5.0 would restore all the old content, but those hopes were misplaced. What a waste of money this whole affair had been!)
Cannot buy individual issues anymore - only subscribe. All downloaded editions have been deleted apart from the last three. Poor.
Nothing compares. Best read ever
Viz has been gracing British newsagents' shelves since 1979. Its irreverent mix of bad language, childish cartoons and sharp satire has seen its crea...
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