Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Merrimack County Savings Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please take a look at the home page, scrolling through multiple bank account. I have them in a desired order and almost every time I scroll, the one my finger is on moves. It’s sooo sensitive. But then to select the mistakenly moved account it’s nearly impossible to hold on to it and bring it back to the top of the accounts list and get it in the place I want it to be. Aside from this (which is a minor annoyance but one I deal with at least once a week) the app is great.
Tried to add an external account to transfer money to my account with this institution. It requires an extra security step that only works if you’re available to answer/call or go in person at their hours that people who work can’t really access to do some sort of verification that my other banking apps have never asked for when adding external accounts. How is a phone call more secure than their “secure” chats? Anyone could pretend to be me with either form of communication. Said this to customer service and they said it can’t be bypassed even though I said repeatedly that I can’t physically do either of those options. Pathetic really.
I’ve always enjoyed using the online banking with Merrimack savings. It’s easy to use and makes doing transfers simple. Bill pay is a good tool to use. Also this new savings they offer thru 3rd party. I’m really starting to like as well. Being able to save and see that Iam on track gives me good self esteem. Seeing that Iam following thru with my set goal makes me happy.
You can bank with Merrimack County Savings Bank (the Merrimack) anytime and from anywhere with the Merrimack mobile app! Optimized for your mobile pho...