Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Publix Employees Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
~10 this makes absolutely no sense. It really can’t do anything with it. It always want you to input more information more information more information and then it hangs up. Then you try some other contorted way to get the stupid thing to do something worthwhile and then it says it has to stop because you’ve timed out . Customer service is only functional at certain times according to the astronomical calendar of a Publix, Credit Union I was able to make a deposit to my checking account several months ago now it seems like there’s no such record of this. The only checking account they know is their checking account that they have with me as if I don’t exist in the outside world outside of this app it’s just a joke. I’m pretty sure I’m just gonna dump this already spent way too much time trying to get this thing to do anything And another thing the employees at Customer Service when you try to use this card have no idea what’s going on and 90% of the time it crashes and I just know why put money in something you know you guys are earning interest and I can’t use the money so there’s a hurricane on the way so you all have extra money good for you. I’m so happy for you. On a scale of one to 10 I would give you 1.0×10 to the -23 I am sure the boys and girls remember your chemistry and physics and should be able to figure out the size of that number Not quite Planck’s constant, but pretty darn close!!!! Absolute waste of time it’s good for nothing. You’re just trying to hustle people. ! Oh, you have an emergency oh my gosh you’re like 56 states and you can’t have a remote location like answer the phone for people and God forbid you be out of your way and uncomfortable during this time!!!
I started this account to help me save for prescription medication‘s. My husband is on a transplant list. Every single employee at your call-center I have spoke with has been beyond helpful and I am so grateful for that! Very kind, patient, considerate and go above and beyond with my request and questions. As a new member everything’s is pear-shaped until you become comfortable with the way things work so I am very appreciative for all the help that’s given to me. - Jenny Reed
If there was a star for zero that’s what I would rate this application. You have many more steps To do any kind of transaction. The accounts page is too cluttered compared to the other version. If I had several accounts I would have to scroll to see them all also compared to the other version. So far I have seen no great benefits by switching to this new application and in fact have difficulty moving aroundTo do what is needed when I log on. Every page is cluttered. This was a big mistake on your part by choosing a new application for our mobile or home banking. Then I went to pay a bill and it said it couldn’t verify my identity. So I called the support number, oh but it’s not open on the weekends. So I had to go to the Payee website and make my payment from there because now I’m locked out for no reason. It’s not like I made one or two tries. I logged onto the mobile app and then selected pay bills, got ready to pay my bill and hit enter and was told I was locked out because it could not identify me . Excuse me? How could it not identify me when I just logged in to mobile banking? Please unlike my account on bill pay so I can pay the rest of my bills and they better not be late because of this problem. You also need to find out why this is happening.
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