Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Depths LP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A more-than-decent App overall, but: The App does not need access to my device’s camera, for me to post a review with photos. I’ve already taken the photos, and now that I’ve enjoyed my meal, I’m ready to relax and review it. But, no; your App insists that I allow access to my camera to proceed. Well, (1) no, and (2) that won’t help anyhow; the food already got in our bellies. Just make camera access optional, and let me upload selected photo(s) from my photo library. Hell Pizza get exactly the same, desired result, and you’ve provided an improved UX. Everyone wins. (The current ‘Camera access is mandatory for the user to proceed with the review’ is just silly, so cut that out right now, eh?)
App works pretty smooth on my iPhone and I love the UI. However there could be improvements on the filters (you can’t choose both spicy and vegetarian, and also vegan options should be included in the vegetarian options), and choose your store without entering address. Would be good to also be able to “name” the addresses. Also the payment menu doesn’t let you add a card, you have to add it when you checkout.
The app works well and we use it often. The reason it gets three stars is that there doesn’t seem to be any ability to view full information on stored payment methods. When our debit card expired our bank simply replaced it with a new card that had the exact same number but a new expiration date. I can’t see enough info to figure out which is the old card to delete. It would also be great if the app didn’t automatically default to pick-up, but instead asked you to choose your preferred setting. I’d prefer delivery every time and have been caught out a couple times when dealing with kiddos and other distractions. I ended up having to call the store and make a seperate payment because there’s no ability to edit your order within a certain window of time. These changes would make a good app even better.
HELL makes the best damned pizza in this life or the next, and our new iOS app is the fastest way to get your fix from your iPhone or iPod Touch. W...