Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Expositions Commission, Ohio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useless! When you’re searching for things to do at the fair, there’s no category for entertainment in the filter list. Also, you can favoritize an event, but the app does not list Favorites or My Stuff, so you can’t find your saved events. And when you go to App Support, there’s no way to ask for help (no email address, just a website for fair personnel).
The best part of last year's app was the ability to search for specific food items. I like to eat food on a stick and would search for that.
My main reason for downloading this app was because of the park and pin and food finder. The park and pin feature was great. However, listing the food finder by vendor was a big fail. I just knew what I wanted to try and I shouldn't have to search through vendors who I know nothing about in hopes of finding what I want. It should have been listed by foods.
Enhance your visit to the annual Ohio State Fair with schedules of events, maps and more right in your pocket. The app features an easy-to-use search...