Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE INSTITUTE ON RELIGION & PUBLIC LIFE INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is by far the best “journal” of philosophy, politics and contemporary life published today. Most of our lives is filled with a lot of reading. Whatever you do, when you start to prioritize what needs to be read, put First Things at the top of that list!!
First Things produces some of the best writing available today. Absolutely love their articles, essays, and thoughts. But the app on the iPhone cuts off the bottom quarter of the page with the horizontal scrolling page feature, and shows a black bar on top that could conceivably be used as space to fit the pages of the magazine. Additionally, there’s no way to minimize the horizontal scrolling pages feature, which makes it difficult to read the articles.
The most recent update made this app unusable, and I am unable to find a way to fix it. I am going to cancel my subscription and see about getting a refund.
First Things is published by The Institute on Religion and Public Life, an interreligious, nonpartisan research and education institute whose purpose...
| Name | Price | Type |
|---|---|---|
| April 2012 | $0.99 | One-time |
| November 2011 | $0.99 | One-time |
| March 2012 | $0.99 | One-time |
| February 2012 | $0.99 | One-time |
| August/September 2011 | $0.99 | One-time |
| May 2011 | $0.99 | One-time |
| June/July 2011 | $0.99 | One-time |
| First Things (Monthly) | $2.99 | Monthly |
| August/September 2016 | $4.99 | One-time |
| First Things (Annual) | $24.99 | Yearly |